Description

About

Our client is a national OOH media owner based in the heart of London’s West End, providing integrated advertising solutions for clients and brands looking to engage with their target audience.

They are leaders in Motorway advertising and deliver unique, dynamic and innovative OOH solutions driven by business outcomes, across the UK’s Motorway Services network. Huge transformation is driving them forward in 2023 with a massive digital expansion, experiential opportunities and intelligent use of data providing a major advantage in a competitive marketplace.

The Account Manager will work within a team responsible for selling our clients products to clients, media agencies and outdoor specialists in the regions.

In line with 2022 business plans the AM will have revenue targets to achieve. These are based on the specific patch the AM works across and are unique to each person. Responsibilities include:

• A roster of clients and agencies within this team and be expected to have full knowledge of all facets of their patch on an ongoing basis.
• Identify and target relevant clients and actively persuade them to advertise with them using presentations, phone calls and meetings.
• Confidently sell across all levels of the decision-making process, up to and including director level.
• Sell across all their products in all their environments and be expected to quickly become an expert on any existing and new formats.
• Share knowledge and experience with the team to help promote best practices at all times.

The Opportunity

• To work within a dynamic, energetic, hardworking and motivated team who strive to generate new business opportunities and maximise revenue from existing accounts.
• Contribute to this success and join the company at a very positive time as they look to rapidly expand their digital footprint and establish themselves as a major player in Out of Home.
• To apply strategy and sell with relevance across a patch of key agencies – gaining exposure in the industry whilst growing market and industry knowledge.
• By working with a commission structure that rewards salespeople on their own efforts you are completely in control of your own earning potential.
• The collaborative spirit of the company allows anyone to offer ideas on how to improve all sides of the business. You are truly in a position where you can affect positive change for the company and increase your commercial knowledge at the same time.

Candidate Profile

• They are looking for an experienced proactive salesperson with a solid advertising sales background.
• Ideally they will also have experience selling to Media Agencies, OOH experience is desired but not essential.
• Candidates should be revenue focused; enjoy the satisfaction of generating new business and be able to approach objections and challenges with a creative and open mind.
• They are a dynamic team so the ability to share skills, information and when necessary workload, is key.
• The AM will be expected to become conversant with all internal systems in order to effectively manage bookings.
• The right candidate will be someone who is lively and brings energy to the team. Self-motivated and able to write and action business plans.
• The AM will be responsible for ensuring that leads are not only being uncovered but are chased up urgently and intelligently.
• The AM should understand the broad agency planning function and where OOH fits within this. It is essential that they are aware of their place in a campaign and what they bring to a plan to best fit the objectives and maximise the potential for both the client and the company.
• The AM should be eager to work in a company where they can make a difference. From their sales figures, sharing their experience and bringing new ideas to a growing company.