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Programmatic sales specialist

Programmatic sales specialist

Published: 19 May 2025

Location: W1, United Kingdom

Salary: Flex DOE

Description

This organisation is home to a cutting-edge entertainment district designed to deliver experiences for audiences and brands unlike anything seen before. At the heart of the venue is a one-of-a-kind space featuring an immense digital canvas: a four-storey-high, floor-to-ceiling, 360-degree 16k screen surface – the most advanced of its kind globally. With weekly footfall averaging 120,000, the destination has become one of London’s most visited attractions.

Purpose of the Role:

Our Client are seeking a dynamic Programmatic Sales Specialist to sell advertising solutions to Demand-Side Platforms (DSPs). The ideal candidate will bring B2B sales experience, a strong grasp of ad tech and the programmatic ecosystem, and a track record of exceeding revenue targets in this space. Responsibilities include developing DSP relationships, negotiating deals, and delivering tailored client solutions.

Key Responsibilities (include but not limited to):

  • Develop and implement sales strategies to grow DSP partnerships and meet revenue targets.

  • Identify and build relationships with decision-makers at DSPs, ad exchanges, and media buyers.

  • Share market insights and client feedback to influence sales and product strategy.

  • Work closely with internal teams to ensure alignment with client and DSP needs.

  • Source leads via networking, digital sales tools, and industry events.

  • Negotiate contracts and close deals to increase DSP adoption of programmatic offerings.

  • Stay informed on industry trends, new technologies, and competitive activity.

  • Deliver impactful sales presentations, demos, and proposals.

  • Ensure excellent client service and seamless campaign execution.

  • Culture & Organisational Impact: Embody the company’s values and contribute to a collaborative, inclusive, and high-performing team culture. Champion wellbeing, address challenges constructively, and foster a dynamic, forward-thinking environment.

Skills, Knowledge & Experience
Essential:

  • Experience: 3+ years in programmatic advertising sales, focused on DSPs in the UK.

  • Technical Know-how: Deep understanding of RTB, Open RTB protocols, and DSP operations.

  • Communication: Excellent written and verbal skills.

  • Sales Abilities: Proven track record of lead generation, deal-closing, and exceeding targets.

  • Negotiation: Strong persuasion and negotiation skills with a customer-centric mindset.

  • Agility: Comfortable in fast-paced, performance-driven settings.

  • Insights: Strong analytical skills to assess trends and refine strategies.

  • Drive: Self-motivated, proactive, and results-oriented.

Note: This is not an exhaustive list of responsibilities. The role may evolve and include other tasks in line with business needs.

Package & Benefits:

  • Salary: On application

  • 24 days annual leave

  • Private medical insurance (after 3 months)

  • Life assurance (after 3 months)

  • Mintago – pension salary sacrifice, retail vouchers, childcare support

  • Employee Assistance Programme (EAP)

  • Access to LinkedIn Learning

  • Central London office location

  • Equal opportunity employer

Inclusivity in Action:
This employer is proud to be an equal opportunity workplace. They are committed to fostering a diverse, inclusive, and engaging environment. Applications from all backgrounds are encouraged and welcomed.

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