Programmatic Sales Manager

Netmums
Published
14 September 2021
Location
London, United Kingdom
Category
Telephone
Nikki - 07824 549403
Job Ref
HDS 14/09/2021-1
Salary
£50,000

Description

OVERALL JOB PURPOSE

 

  • Programmatic sales lead within the sales team accountable for developing sales plan that delivers budget revenue objectives across all programmatic (display, video, data, 3rd party)
  • Leading programmatic sales strategy to agencies, clients and trading desk including championing our client's products to unlock new revenue and grow marketshare
  • Create plan to monetise rich data and data targeting capability and support wider sales team in pitches and proposals
  • Evaluate new opportunities to grow revenues as they emerge
  • Work closely with Unify programmatic teams to optimise global sales approach (e.g. ad stack, active partners, ad logic, new formats)
  • Champion best practice within wider sales team
  • Bring in-house tech know-how in order to optimise campaigns and ensure they deliver against KPIs

 

 

ACCOUNTABILITIES

Market Knowledge

  • High visibility as a sales expert in the UK programmatic market and have solid understanding of the requirements of agency, client and trading desk programmatic strategies e.g. viewability, PMP/PG, video, data, ROI and performance, header bidding
  • Proven track-record in winning programmatic campaigns through strong sales capability and being able to sell USP of audiences and data to deliver high performance campaigns with good repeat business
  • Good understanding of the technical side of programmatic sales including setting up and optimising deals in GAM and troubleshoot when deals are under-performing
  • To demonstrate a good knowledge of selling audiences, and able to successfully sell our clients' markets and a sound understanding of digital media trends
  • To be able to analyse, interpret and present relevant sales and market data to optimise revenues, yield management and high performance campaigns
  • To create a compelling sales story for our client's proposition and audience v both core and wider competitors that sells our client's USP and relevance to agencies, clients and trading desks

 

OBJECTIVES

  • To pro-actively sell our client's prog offer to agencies, clients and trading desks and unlock full revenue potential
  • To ensure that our client's programmatic sales offer has high visibility at all times to all ad market – we are aware of every prog brief and able to operate with a high win rate
  • To successfully sell our client's product and position as an effective route for clients to extend reach as a one-stop shop for UK audience 0 increase ad spend from core and grow non-core
  • To create strong sales collateral and presentation material that leverages their USP, audience, data targeting capability and use case studies to demonstrate ROI
  • To have a solid understanding of how to interpret data from their DMP (Permutive) and create / segment audiences and data to strengthen sales strategy
  • To grow our client's programmatic sales ad pool with increased spend from existing and core clients as well as add new clients to the ad pool
  • To increase revenue from premium deal business (display and video PMP/PG) whilst optimising revenue from the open market
  • To understand how to effectively optimise yield management, ecpms and fill rates on a daily basis so that they maximise revenues and run as efficiently as possible
  • To effectively and quickly adapt selling techniques according to market conditions and changing tech needs
  • To understand the value of their data and integrate into sales pitches as well as defining when they have an opportunity to sell de-coupled data
  • To work with the wider sales team on programmatic sales briefs where your expertise in this sector is required
  • To ensure that all competitor leads are chased and followed up at all times and that our client never misses a relevant brief from the market
  • To respond in a timely manner to all briefs with a professional, creative and ultimately deliverable response that is revenue focused
  • To use market knowledge to benchmark cpms, viewability and adjust pricing structures as required
  • To effectively negotiate the best rate/CPM possible for every piece of business including setting up and agreeing PMP/PG deals

 

COMPETENCIES

  • Minimum 2 years’ experience of programmatic sales working on a top flight digital brand or portfolio where you have significantly grown programmatic revenue from agencies, clients and trading desks
  • A proven track record in selling premium programmatic – PMP/PG deals – across both display and video and examples of how you have used data layers to win business and increase share of market v competitors
  • High sales profile as an expert programmatic seller within agency, client and independent trading desks
  • Good understanding of DMP and how to manipulate data for sales strategy
  • Expert understanding of Google Ad Manager, capability of setting up campaigns and optimising for high performance
  • Proven ability to drive revenue and share and work towards a set of pre agreed performance targets.
  • Strong communicator - builds rapport easily at all levels – good presentation skills; able to communicate 121 and to groups; upwards and to peers; writes clearly and succinctly and effectively
  • Driven by revenue and results - can be counted on to exceed goals successfully. Is consistently one of the top performers. Self-motivator and also able to work as positive team player

 

SUCCESS CRITERIA

  • Deliver on prog revenue with focus on premium campaigns
  • Growth from core targets (increase spend and marketshare) as well as growth of spend from tier 2 and increasing ad pool
  • Success of our client's product – revenue, visibility, ad pool, market share and halo effect on the company
  • Able to monetise data and optimise audience segments in DMP
  • High visibility amongst by clients, agencies and trading desks as programmatic sales expert for the company
  • Optimise ecpm involving yield management and campaign KPIs
  • Tech know how to deliver both campaigns on existing business as well as identify new opportunities in prog eco system and drive innovation to create new profitable advertising revenues
  • Impact in driving forward programmatic revenue opportunity at company wide level and positive collaboration with central teams
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