Programmatic Sales Manager

Netmums
Published
2 September 2021
Location
London, United Kingdom
Category
Telephone
Nikki - 07824 549403
Job Ref
HDS 02/09/2021-3
Salary
£50,000 + bonus

Description

OVERALL JOB PURPOSE

  • Programmatic sales lead within the sales team accountable for developing sales plan that delivers budget revenue objectives across all programmatic (display, video, data, 3rd party)
  • Leading programmatic sales strategy to agencies, clients and trading desk to unlock new revenue and grow marketshare
  • Create plan to monetise rich data and data targeting capability and support wider sales team in pitches and proposals
  • Evaluate new opportunities to grow revenues as they emerge
  • Work closely with programmatic teams to optimise global sales approach (e.g. ad stack, active partners, ad logic, new formats)

 

ACCOUNTABILITIES

Market Knowledge

  • High visibility as a sales expert in the UK programmatic market and have solid understanding of the requirements of agency, client and trading desk programmatic strategies e.g. viewability, PMP/PG, video, data, ROI and performance, header bidding
  • Proven track-record in winning programmatic campaigns through strong sales capability and being able to sell USP of audiences and data to deliver high performance campaigns with good repeat business
  • Good understanding of the technical side of programmatic sales including setting up and optimising deals in GAM and troubleshoot when deals are under-performing
  • To demonstrate a good knowledge of selling audiences, and able to successfully sell the parenting and women’s lifestyle markets and a sound understanding of digital media trends
  • To be able to analyse, interpret and present relevant sales and market data to optimise revenues, yield management and high performance campaigns

OBJECTIVES

  • To pro-actively sell our client’s prog offer to agencies, clients and trading desks and unlock full revenue potential
  • To ensure that our client’s programmatic sales offer has high visibility at all times to all ad market – we are aware of every prog brief and able to operate with a high win rate
  • To successfully sell and position as an effective route for clients to extend reach as a one-stop shop for UK parenting audience 0 increase ad spend from core and grow non-core
  • To create strong sales collateral and presentation material that leverages our client’s USP, audience, data targeting capability and use case studies to demonstrate ROI
  • To have a solid understanding of how to interpret data from our client’s DMP (Permutive) and create / segment audiences and data to strengthen sales strategy

COMPETENCIES

  • Minimum 2 years’ experience of programmatic sales working on a top flight digital brand or portfolio where you have significantly grown programmatic revenue from agencies, clients and trading desks
  • A proven track record in selling premium programmatic – PMP/PG deals – across both display and video and examples of how you have used data layers to win business and increase share of market v competitors
  • High sales profile as an expert programmatic seller within agency, client and independent trading desks
  • Good understanding of DMP and how to manipulate data for sales strategy
  • Expert understanding of Google Ad Manager, capability of setting up campaigns and optimising for high performance

SUCCESS CRITERIA

  • Deliver on prog revenue with focus on premium campaigns
  • Growth from core targets (increase spend and marketshare) as well as growth of spend from tier 2 and increasing ad pool
  • Success of the client's product – revenue, visibility, ad pool, market share and halo effect on the business
  • Able to monetise data and optimise audience segments in DMP
  • High visibility amongst by clients, agencies and trading desks as programmatic sales expert for our client.

LIASES WITH

  • Sales Team
  • Ad Ops
  • Data Team (based in FR)
  • Programmatic central team
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