Category Client Director – Outdoor

16 January 2022
london, United Kingdom
Nikki - 07824549403
Job Ref
£60,000 + excellent bonus


The Company

Our client is a national OOH media owner based in the heart of London’s West End, providing integrated advertising solutions for clients and brands looking to engage with their target audience. They are leaders in outdoor advertising and deliver unique, dynamic and innovative OOH solutions driven by business outcomes. Their strategically positioned digital and traditional Out of Home advertising solutions include the UK’s largest external network of full-motion large-format digital screens.

As a company, they have recently rebranded and repositioned the business with a real focus on digital growth, experiential opportunities and more flexible use of data. Huge investment and a rapid transformation to digital means that we will deliver the biggest digital rollout in OOH between now and the end of 2022.

Job Profile

The Category Client Director will work within a team responsible for selling our clients products directly to their clients.
In line with 2021 business plans, the CD will have revenue targets to achieve. These are based on the specific patch the CD works across and are unique to each person.
The CD will have responsibility for clients within their category and be expected to have full knowledge of all facets of their category on an ongoing basis.
The CD will be expected to identify and target relevant clients and actively persuade them to advertise with i-media using presentations, phone calls and meetings.
The CD will be expected to confidently sell across all levels of the decision-making process, up to and including director level.
The CD will sell across all our products and be expected to quickly become an i-media expert on any existing and new formats.
The CD will be expected to share knowledge and experience with the team so to help promote best practice at all times.


The Opportunity

To work within a dynamic, energetic, hardworking and motivated team that strive to generate new business opportunities and maximise revenue from existing accounts.
Contribute to this success and join the company at a very positive time as we look to build on the success of a new product launch and expansion.
To apply strategy and sell with relevance across a key category to i-media – gaining exposure in the industry whilst growing market and industry knowledge.
By working with a commission structure that rewards salespeople on their own efforts you are completely in control of your own earning potential
The collaborative spirit of the company allows anyone to offer ideas on how to improve all sides of the business. You are truly in a position where you can affect positive change for the company and increase your commercial knowledge at the same time.

Candidate Profile

We are looking for an experienced proactive salesperson with a solid advertising sales background, experience selling in OOH experience is desired but not essential.
Candidates should be revenue-focused; enjoy the satisfaction of generating new business and be able to approach objections and challenges with a creative and open mind.
The CD will be expected to become conversant with all our internal systems in order to effectively manage bookings.
The right candidate will be someone who is lively and brings energy to the team. Self motivated and able to write and action business plans.
The CD will be responsible for ensuring that leads are not only being uncovered but are chased up urgently and intelligently.
The CD should understand the broad agency planning function and where OOH fits within this. It is essential that we are aware of our place in a campaign and what we bring to a plan to best fit the objectives and maximise potential for both the client and us.
The CD should be eager to work in a company where they can make a difference. From their sales figures, sharing their experience and bringing new ideas to a growing company.

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